11 Dec, 2020
The world of personalized advertising is changing, here’s how
The advertising industry has gone through major changes over the years. The advent of the internet and, more recently, social media has revolutionized the way companies advertise to their target audiences. One major goal of advertising in today’s industry is connecting with the audience on a personal level. So naturally, the focus has shifted to personalized advertisements. In keeping up with the latest trends, Positive Passionate Motivated Advertising LLC has unearthed a novel advertising technique.
The company highlights positivity and passion behind a business, and in doing so, it offers clients a greater chance of resonating with an audience. The idea is to let the audience see the hard work and the craft behind a business. The technique allows people to connect to a brand on a personal level and generates an organic following.
The man behind this novel approach is Brandon White or, as he is professionally known, Positive B. White. White was an athlete growing up, and that’s where he learned the importance of passion, motivation, and a positive attitude. As an entrepreneur, he has brought these attributes into his advertising agency. B. White elaborated on the method behind his successful approach, saying,
“Our advertising strategies aim to highlight positivity and passion. We aim to understand our client’s back story and use that to allow them to highlight their journey in a digital format.”
Incorporating passion into advertising can be a successful approach for many brands, but you have to ensure that there’s no compromise on uniqueness. Every brand needs a unique identity and an original way of presenting itself to the audience. Positive B. White is well aware of that and makes sure the clients are well understood before their brand is advertised across digital platforms.
“We interview our clients and highlight their craft. For example, for an athlete, we would do behind the scenes footage of their workout regimen, meal preparation, etc.”, White added when reflecting on the strategies used by Positive Passionate Motivated Advertising LLC.
The innovative advertising technique can also push businesses to dream big and achieve more. In order to do that, entrepreneurs must have the right mindset and a can-do attitude. Positive Passionate Motivated Advertising aims to achieve just that. White wants to expand his business in the next five years, but even more than that, he wants to leave a legacy.
“My overall objective is to leave a positive legacy that will outlive me,” says Positive B. White.
“I want to create content that will cause others to dream and achieve and spark a revolution of success and accomplishment in various circles worldwide.”
Personalized advertising is becoming the norm when it comes to digital marketing, especially on social media platforms. The latest technique of linking passion and motivation with advertising has the potential to become the future of the industry. Positive B. White has mastered the art, and it won’t be long before others follow suit.